Always learning new things…

My PR class has been such a great class. I practically knew nothing about public relations, but now after taking the class I definitely know a lot more. I am going to list ten things that I have learned, but do not think this is it, there is a lot more that I learned as well.

1. One major thing I learned was through one of our NewsU courses. It was about interviewing and dealing with those difficult and awkward conversations. One very important thing that really applied to me was that if you are going to let the employee go DO NOT beat around the bush! Get straight to the facts! This is going to be hard for me when I have to let an employee go because I have a hard time being “mean” and upfront.

2. Twitter!!!! Believe it or not, I did not know much about Twitter coming into this class. I did not think it was that important. I thought as long as I have one social network page (Facebook) I am good to go. Well, I was wrong. PR professionals need to put themselves out there as much as possible. They should get a blog, Facebook, Twitter, or even their own website. Now, through this class I have a Twitter!! Woo!!

3. I also learned about PR firms. I learned what they do, their advantages, their disadvantages, and how they charge their clients. This was very important, because I would say many people will end up in a PR firm sometime in their career and I really did not know anything about PR firms.

4. Through another NewsU course I learned a lot about all of the laws and things about PR. What you can and cannot do. I don’t know about you, but I personally do not want to be sued!

5. I learned a tremendous amount of information from my interview with a PR professional!!! I wish I could list everything, but one main thing he said was to stay grounded and stick to what you believe. Oh, and that writing is VERY important!

6. The media is very important in PR, which I learned. I learned about commercials, the purpose of media messages, and principles of media literacy.

7. How to protect yourself from invasion of privacy is very important. You do not want people stealing your words or pieces.

8. I learned several differences between public relations vs. advertising vs. marketing vs. journalism. There are so many, but they are all different from each other in many ways, but are still connected.

9. This is very important for PR!! I learned the NECESSARY skills that you need to have. You need to have written and interpersonal communication, research, negotiation, creativity, logistics, facilitation, and problem solving skills.

10. And last, but not least, I learned the communication cycle, which contains the sender, the message, channel, receiver, feedback, and the noise.

 

I really learned a lot from this class and it was very helpful for anyone! I recommend that everyone take it whether it is in your major or not!

My Guest Blogger!

Today I am sharing Isa Ramos’ blog post with you. I love how she uses so many pictures and really puts great thought into her posts. I hope you enjoy!

THE LITTLE BOAT THAT FELT

“ When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice and motivated by pride and vanity. ”

— Dale Carnegie (1888-1955)

I saw this somewhere and immediately thought: PR.

PR pros need to know how to appeal to people’s emotions and senses and satisfy their sensibilities. They need to understand how people feel and respond and think in order to do their job properly… and relate to the public.

It’s true that most people normally live by their emotions, making decisions or responding based on what feels good or right to their mind and soul or is beneficial to them.

They are like a boat on an unruly sea: one minute their calm and sunny, another moment they are in a messy, emotional storm, and yet another, where they are bobbing up and down with uncertainty and apprehension.

This is so unreliable. And they can never be sure how they’re going to feel or be next. They have no stability– nothing to be absolutely sure of. They almost have to wait to be told how to feel by events or individuals in their environment.

And if what their emotions don’t line up with the moment they have to hide them, which just causes more emotional confusion.

This is especially true for those that are without Jesus– living according to their prejudices, senses and feelings is all they have and know. They are not living with the very Spirit of God Almighty within them, and therefore are still unrenewed in their thinking.

Those of us living with the Spirit of Yahweh, the King of Kings, inside of us need not focus on nor be ruled by things of this earth, whether circumstances or emotional turmoil. We get to abide by and dwell in the peace and joy and eternal grace of our Heavenly Father. For when we accepted Jesus, we consciously cast off our old fleshly nature of this earth and put on a new spirit man which is continuously being renewed when we are with Jesus, receiving from Him.

This is explained by Paul to the Churches in Ephesus and and Corinth:

You were taught, with regard to your former way of life, to put off your old self which is being corrupted by its deceitful desires; to be made new in the attitude of your minds; and to put on the new self, created to be like God in true righteousness and holiness.

– Ephesians 4:22-24

and,

2 Corinthians 4:11, 14 & 16b-17, which says:

“For we who are alive are always being given over to death for Jesus’ sake, so that His life may be revealed in our mortal body… we know that the one who raised the Lord Jesus from the dead will also raise us with Jesus… inwardly we are being renewed day by day. For our light and momentary troubles are achieving for us an eternal glory that far outweighs them all.”

****

Give me a quote and I’ll start to preach ;-) Ooops.

What do you think about this quote?

Social Service Organizations and Health Organizations…

Social service organizations and health organizations are the two aspects of public relations that I will be covering in my presentation. Our chapter focuses mainly on nonprofit, health, and education organizations.

First is social service organizations. Basically this is what social service organizations are:

  • They serve the needs of individuals, families, and the public in various ways through different groups (ex: cultural, religious, social service, etc.)
  • Most of these organizations have two roles. 1) Service 2) Advocacy
  • Common examples of social service organizations are Goodwill, American Red Cross, YMCA, and Boy Scouts and Girl Scouts of America.
Like mentioned in my first bullet point there are many different groups that people serve through.
The cultural organizations participate in the cultural aspects of nonprofit organizations in the United States. Some examples of these would be libraries, museums of art, history, and natural sciences, and the Smithsonian Institution.
Many of these organizations receive their funding from the government, but some of receive money from private supporters.
This was just one group/organization that is part of a social service organization. There are many other groups that I will talk about in my presentation (religious and philanthropic).
The other aspect that I will be talking about in my presentation are health organizations. There are two types of organizations in the health department.
  1. Hospitals- nonprofit and for-profit organizations
  2. Private and government agencies. These agencies serve the public by providing things like health care, funding for health initiatives, and oversight. Some common names that you might be familiar with are Medicare, Medicaid, etc.
A main point in health organizations for PR professionals is that they need to be able to handle any type of situation, and they need to be promoting and doing campaigns.  I will give you some helpful strategies and tactics for campaigns in the health world.
Both of these topics have to do with public relations in a great way and this is just a little sneak peek as to what is to come.

PR Podcast!

I listened to a podcast tonight from Trafcom News Podcast and this specific podcast was about storytelling and tips for good storytelling. PR has a lot to do with storytelling.  The ladies in this podcast talk about how storytelling needs to be used in selling a product or writing a story for a magazine or newspaper. They say that people remember stories better facts, which I agree with. These ladies give five main points for good storytelling.  Here is a brief summary of what they are:

  1. Keep the story concise. Use basic points, you are not writing a novel!
  2. Keep it real. You cannot engage employees if you are not real with them. You also have to admit/realize that there is always conflict and villains in a story, but there are also heroes and you need to recognize this.
  3. Develop your characters. Even though the story is short, you do not want dry characters. No one does.
  4. Make sure your story has a point (this is kind of obvious)! People do not like to relate facts, they like stories.
  5. Relate to your audience with a common ground. Know your audience and see how you can get them involved.
I really enjoyed this podcast! I listened to a few others, but this one stood out to me a lot more.
I think that PR students can relate to podcasts because these are real people who you hear and it is much easier to relate to them. I think it helps us to listen to PR professionals about certain topics rather than reading blogs. You get a better feel for their emotion and what they really stress about unlike a blog post.
I also think this might relate to PR students because it is like a radio show. Personally, I do not like radio talk shows, but I would much rather listen to a radio show than read it.
I think we should involve this in our school work as well. Have our books read out loud in a podcast and have discussions on it.
Who’s with me?

Favorite PR Blogs

Ever have two favorites? You can’t just pick one, well that is my problem. I have two favorite PR blogs…so far!

Well first of all, I try to keep up on the things about celebrities (mostly stuff on the news or magazine), and not in a creepy way. I am not a huge fan of the Kardashian reality show, but I know who they are. I had heard about the marriage and to my surprise (72 days later) there is a major news broadcast about a divorce.

So naturally this is one of my favorite PR blogs because it is about celebrities and current things going on in the U.S…This blog is called Kim Kardashian’s Marriage: PR stunt…or PR stunt?

I love keeping up with news like this. I think it is a girl thing, but hey there are guys out there that could like this. I found it very interesting and very relevant.

My second favorite would have to be a very informative blog since I am a student and need to learn things in the business. This professional blog is called 5 Ways to Respond to Nasty Facebook Comments.

It was very helpful for me because a lot of times when someone gives a bad rep about your company you will want to come up with an explanation (excuse) or just fight them back, but one main point that I got from this blog was to apologize and see what you could do to help.  Do not ignore the comment. You need to maintain the companies image and you need to do everything possible to make that customer happy, or at least give them a good image of your company (and that would be you being nice and fixing things).

There are many more PR blogs out there that I like, and ones that I am sure I still have to find. I really enjoy reading other people’s blogs, and most of them are relevant to me or things of today.

 

 

Another Lawsuit!…What is it this time?

There are so many different ways that PR practitioners can have a lawsuit form against them.  After taking the NewsU course and reading chapter nine of my Think Public Relations book I realized all of the things that PR practitioners have to go through. I think that the most important piece of the law for PR practitioners to be aware of is the law about trademarking.

First off, a trademark is something that identifies a product through words, symbols, or a slogan.  Many of use know what trademarks are, but here are a few examples of trademarks that are protected: aspirin, cornflakes, nylon, cellophane, etc.  They are all common names that we use in our everyday language. They usually do not just describe one product.

The law says, you are not aloud to copy a trademark and make it your companies slogan, use it to campaign something, etc. so with this in mind PR practitioners have to get creative. So, for PR practitioners this might bring a lot of trouble. There are so many slogans out there and it is hard for PR practitioners to find one that is not in use.

There were stories in our book that told us about lawsuits based on trademark infringement.  One story from the book was this: Entrepreneur (magazine) filed a suit against a PR firm because it changed its name to “EntrepreneurPR”.  It is the simplest sayings or words that could make a company have a lawsuit against them. This is why PR practitioners need to know this law very well.  They need to know the majority of the trademarks out there or if they do

Here is an example of a Starbucks trademark infringement!

not know all of them they need to have someone check before they publish a campaign or a new company name.

There are so many laws out there that PR practitioners have to look at, but I think that this one could get them in the most trouble. They need to be current and up to date on everything.

I wonder how many PR firms get lawsuits on trademark infringements?…hmmm!

Defamation, Invasion of privacy, Copyright…..protect yourself!!

So I just took a NewsU course online and learned so much about privacy and a whole bunch of other things.  This is great information for people who blog, write, and take pictures. I just wanted to share some things with you that I learned so here it goes!

First, here are some definitions that might be helpful!

  • Defamation is an injury to someone’s reputation caused by the publication of falsehoods.
  • In defamation there are two categories. One is public figures are people who are famous and they have to prove that the person acted with actual malice.  The second is private figures who are the people who are not famous and the state sets their own rules about defamation, but they must prove that the publisher was at least negligent.

Ways to protect yourself from defamation liability:

1. Being as accurate as possible.

2. Use reliable resources.

3. Correcting or retracting your mistakes.

4. Be cautious when posting negative information.

 

These are some way to protect yourself from invasion of privacy:

1. Report in topics and facts that are legitimately news worthy.

2. Gather information in public places and from publicly available source

3. Where possible, get consent from the people you are writing or talking about.

 

Ways to avoid copyright liability:

1. Stick to the facts and avoid taking someone else’s creative expression.

2. Use your own works.

3. Seek the copyright of the owner to use their work.

4. Make sure you use the information fairly.

 

There was a lot of good information in this course and I know people in my public relations class have taken this, so I wonder what they got out of it?

This course made me think about protecting myself with things I say and write, but also not taking or using other people’s information without consent from them because it could cause major problems.

I hope you enjoyed this!!

Previous Older Entries