12 Month Wedding Checklist!

12 Month Wedding Checklist!

Detailed checklist of what needs to be done 12 months before your wedding!



Interview with PR Professional Casey Taylor

So I conducted an interview with a PR professional today, face-to-face, with a man named Casey Taylor, who I met at a meeting. I was blown away. You wanna know why?

Well first of all, he owned his own business at the age of fifteen and sold it at the age of eighteen. Now he has his own PR firm called Crescendo, and works for another larger company at the same time. His company, Crescendo, is a boutique firm and he works alongside his partner. He graduated from Liberty University located in Virginia, but he was home-schooled through sixth grade I believe. This man has a great background and that was the first thing that got me interested in what he had to say.

Here are the following questions and answers that I asked and received from Casey:

Q1: What was your day like yesterday?


  • Woke up at 4 A.M.
  • Arrived at the office at 6 A.M.
  • Reviewed his client touch points, composed e-mails, and figured out when to e-mail and call his clients. He uses something called PPP, which stands for Purpose, Process, and Pay-off.
  • At 8 A.M. everyone arrives at the office.
  • 9 -11 A.M. they have a team meeting
  • 11 A.M. -12 P.M. is when he had lunch with a client.
  • From 12:30-1:30 he did research and development
  • From 1:45-4 he had client meetings including intern clients
  • From 4-5 he met with the executives
  • From 6-9:15 he went to a client’s fundraiser
  • Lastly, from 9:30-10:45 he had a conference call

Q2: What was a project that you are currently working on/or that you have finished that you are most proud of?


The first project that Casey was proud of was the One Million Men Porn Free, which is at First Baptist Church at the Mall.  The second that he is proud of, he couldn’t just pick one, was called Culture Rock.  It is a teen conference and he was the on the founding committee.


Q3: What do you do to keep current in the PR industry?


  • Read tech blogs
  • Keep up with the cool list
  • Twitter and Facebook
  • Watch trends on TV
  • Listen to pop culture on the radio

Q4: What do you wish you would have known before starting your career in PR?


Nothing is what it seems! Stay grounded in reality and do not get caught up in the illusions.


Q5: How important is writing in your career?





Q6: What are three tips you would offer someone starting out in PR?


  1. Guard your morals and heart. You can’t be double minded.
  2. You are gonna be poor for a long time no matter where you are and where you start out.
  3. Be grounded! Maintain relationships with at least three friends who will keep you accountable.


Some other great information that I got from Casey was that it doesn’t matter what your degree is. What matters is who you know and what you have done.  That could be internships or creating a portfolio of what you have done.  Not only just showing what you have done, but how you have progressed is very important.

Another piece of information that Casey gave me was that when you get an internship or even a job to be careful.  You should find a company that has the same morals as you and fits you.  He gave an example that if you get into a company that are scam artists and decide you don’t fit in with that company and try to go to a clean company it won’t work. The clean company won’t hire you because they think you are a scam, and if you blame it on the scam company, the clean company won’t hire you because they don’t want you bad mouthing them down the road.

One last main piece of advice he gave me was that you should not cover up your clients mistakes.  You should acknowledge them and then encourage the public by showing them the appealing things. Give the client the whole picture not just the bad things, or just the good things.

I learned a lot from Casey Taylor, and I am so glad that this interview was required of us in this course.

Darth Vader Commercial….

This commercial is one that they played in the super bowl and my business professor showed this to me. I find it very funny and I hope you do too!

This video persuades you to buy a Volkswagen obviously, and without the signature music this commercial would be very…bleh. The little boy dressed as Darth Vader makes the commercial that much better. The commercial manipulates you as well like it described in the News U course. They hook you with the features/luxury, and that it is a family/everyday kind of car.

BP Oil Spill!…

What a crisis for BP and its CEO. I am sure almost all of you know about the oil spill that happened in the Gulf of Mexico not that long ago. If you don’t I will give you a brief simple run down. Well BP gets their oil from the Gulf of Mexico and they drill down at the oil rigs. Well they were drilling one day and they drilled in the wrong spot and oil came spilling out everywhere.  It is estimated that 60,000 barrels of oil was lost (www.thedailygreen.com).

This created a big problem for BP.  They claimed that they had a contingency plan, but if they did, it did not work well at all.  They took a really long time to figure out how they could stop the leak as I am sure you all know.  I know for awhile people were boycotting BP and not buying any of their gas, and I am sure some people might still be doing that to this day.

After a long while BP finally did come up with a contingency plan and the oil spillage was stopped.

Another thing that hurt BP’s reputation was the fact of what their CEO, Tony Hayward, said.  He stated, “I’m sorry. We’re sorry for the massive disruption it’s caused their lives. There’s no one who wants this over more than I do. I’d like my life back.” (www.businessinsider.com)
This comment was very selfish in a way because his company is the one with the issues. He just wants his life back and isn’t worried about what this oil spill is doing to the people and wildlife. Although Tony Hayward said these things, he did publicly make an apologetic statement.

This BP oil spill had a big influence on our country and on all the others as well.  Even though this problem was eventually solved BP could have done a better job.  They needed to have a better contingency plan, and not just one either.  They needed to make a plan “A”, a plan “B”, and so on. With this type of plan the problem could have been solved a lot faster and there would have been less of a PR crisis I believe.

As far as Tony Hayward goes I think that he did the right thing by apologizing. I don’t know if that’s what his PR representatives told him, which it probably was, but in the end he did the right thing.

Difficult Conversations Coming?….HELP!

One word that would describe me is that I am always nice/loving (okay maybe two words) to people, but at times “too nice” is what I have heard from other friends and family.  Sometimes I let people push their way in or let things slide that i know are not always the best possible solution. My problem is that I can’t be mean to people. It is a disability. I don’t want to hurt their feelings.  That is why one of my biggest fears is to have to fire someone in my future.  What do I do? Where do I start the conversation? I know it has to be done but how do I do this without hurting them too much?

It is always a difficult thing to have these conversations with people. Even though I have not been in the workforce long and have not even come close to firing someone or telling them something they need to fix, it still daunts me that I will have to fire someone one day.  There conversations are difficult and that is why I am going to share some information that I found on a course called “Dealing With Difficult Conversations” on NewsU.org that I took.  With this course I learned a lot about what to say, how to act, and what to do after the situation.

What do I say to them?

In a nutshell, the course said that if you are planning on firing or if it is a very serious topic DO NOT beat around the bush, if you know what i mean.  Get straight to the point and then talk about what they can do from here.  If they aren’t fired then talk about what they can improve on or if they are no longer with the company then you can send them to human resources and they can help them with their career.

One last main point is to never go based on assumptions. Always state the facts.

How are you supposed to act during the conversation?

Well, you want to be polite of course because that is what we Christians are to do, so don’t text or be on the computer is one thing.  Another point that the course made was to be in a private area without a lot of noise.  Sit out from behind the desk and don’t fold your arms are two more important things.

Also, the more serious the conversation the more witnesses you should have just in case it gets a little ugly.

How do you end it?

Make sure that the employee understands what you said and it is clear to them.  If they are still with the company, recap and set goals and next steps for you and them.

What do you do after the conversation happens?

Schedule another meeting to talk about how they are doing if they are still with the company.  Or you can make notes and give it to them.

Well these were just a few things from this course that I learned and I think they will help me tremendously in difficult conversations and I hope they help you too!

PR vs. Journalism, Advertising, & Marketing…

Many people have a misperception of public relations and they get it mixed in with journalism, marketing, and advertising. Public relations have other duties and there are differences. I will discuss the main differences between public relations and journalism, advertising, and marketing that I found in the Think Public Relations book by Dennis Wilcox, G. Cameron, B. Reber, etc.

First let’s discuss the differences between public relations and journalism.  Public relations require strategic thinking, problem-solving capability, and other management skills which journalism does not require. Journalists gather and select certain information for the public which is what public relations people do, but they have a different objective.  Public relations people not only inform people of information but they also change their attitude and behavior. Public relations tires to get it on a more personal level. Also, journalism uses one channel to speak to the public, but public relations use a variety of channels to communicate.  They use special events, speeches, brochures, news releases, etc.

Second is the difference between public relations and advertising.  The main difference is that advertising has a primary function to sell goods and services to the public and public relations major function is to create a milieu in which an organization can thrive.  Another difference is that public relations uses a number of communication tools like speeches, news releases, special events, etc. and advertising works exclusively through mass media outlets.

The last difference to discuss is the difference between public relations and marketing.  Marketing is more concerned with customers and selling the products and services.  Public relations is concerned with building relationships and generating goodwill for the organization.  Public relations is more on a personal level than marketing is.  Also, marketing speaks of target markets, consumers, and customers when public relations talk of publics, audiences, and stakeholders.

Overall, public relations is more involved/on a deeper level with the public than journalism, advertising, and marketing are.

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