Interview with PR Professional Casey Taylor

So I conducted an interview with a PR professional today, face-to-face, with a man named Casey Taylor, who I met at a meeting. I was blown away. You wanna know why?

Well first of all, he owned his own business at the age of fifteen and sold it at the age of eighteen. Now he has his own PR firm called Crescendo, and works for another larger company at the same time. His company, Crescendo, is a boutique firm and he works alongside his partner. He graduated from Liberty University located in Virginia, but he was home-schooled through sixth grade I believe. This man has a great background and that was the first thing that got me interested in what he had to say.

Here are the following questions and answers that I asked and received from Casey:

Q1: What was your day like yesterday?

Answer:

  • Woke up at 4 A.M.
  • Arrived at the office at 6 A.M.
  • Reviewed his client touch points, composed e-mails, and figured out when to e-mail and call his clients. He uses something called PPP, which stands for Purpose, Process, and Pay-off.
  • At 8 A.M. everyone arrives at the office.
  • 9 -11 A.M. they have a team meeting
  • 11 A.M. -12 P.M. is when he had lunch with a client.
  • From 12:30-1:30 he did research and development
  • From 1:45-4 he had client meetings including intern clients
  • From 4-5 he met with the executives
  • From 6-9:15 he went to a client’s fundraiser
  • Lastly, from 9:30-10:45 he had a conference call

Q2: What was a project that you are currently working on/or that you have finished that you are most proud of?

Answer:

The first project that Casey was proud of was the One Million Men Porn Free, which is at First Baptist Church at the Mall.  The second that he is proud of, he couldn’t just pick one, was called Culture Rock.  It is a teen conference and he was the on the founding committee.

 

Q3: What do you do to keep current in the PR industry?

Answer:

  • Read tech blogs
  • Keep up with the cool list
  • Twitter and Facebook
  • Watch trends on TV
  • Listen to pop culture on the radio

Q4: What do you wish you would have known before starting your career in PR?

Answer:

Nothing is what it seems! Stay grounded in reality and do not get caught up in the illusions.

 

Q5: How important is writing in your career?

Answer:

VERY!!!

 

 

Q6: What are three tips you would offer someone starting out in PR?

Answer:

  1. Guard your morals and heart. You can’t be double minded.
  2. You are gonna be poor for a long time no matter where you are and where you start out.
  3. Be grounded! Maintain relationships with at least three friends who will keep you accountable.

 

Some other great information that I got from Casey was that it doesn’t matter what your degree is. What matters is who you know and what you have done.  That could be internships or creating a portfolio of what you have done.  Not only just showing what you have done, but how you have progressed is very important.

Another piece of information that Casey gave me was that when you get an internship or even a job to be careful.  You should find a company that has the same morals as you and fits you.  He gave an example that if you get into a company that are scam artists and decide you don’t fit in with that company and try to go to a clean company it won’t work. The clean company won’t hire you because they think you are a scam, and if you blame it on the scam company, the clean company won’t hire you because they don’t want you bad mouthing them down the road.

One last main piece of advice he gave me was that you should not cover up your clients mistakes.  You should acknowledge them and then encourage the public by showing them the appealing things. Give the client the whole picture not just the bad things, or just the good things.

I learned a lot from Casey Taylor, and I am so glad that this interview was required of us in this course.

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2 Comments (+add yours?)

  1. seravirginia
    Oct 22, 2011 @ 00:31:17

    Thanks for writing about your interview. I was blown away by his daily schedule..up at 4 am? Yikes!
    I appreciated some of his advice, especially “nothing is what it seems. stay grounded in reality.” This is especially important to remember in the PR world.

    Reply

  2. Trackback: Comments List « seravirginia

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